Productization Process – Tanishq Stores

Tanishq is more than a jewellery store. It is a delight for a Product Manager with a hawk eye. From the moment we step in till we make a purchase, the entire process of Value Creation to Value Delivery is evident. This study was to capture how Tanishq manages to productize their offering and an analysis of their Value Management.

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Photo by Jackie Tsang on Unsplash