Elderly Care Start Up

Our Team took up the Product Consulting of a start up dealing with Elderly Care Product and Service. We delivered a Value Proposition Analysis, Competetive Research, Market Analysis, and recommended a Strategy.

Deliverable Description
Understanding of the Existing Product/Offering Understanding the existing offering – Business Intent, Background, Value Proposition, Lead to Sales process, and Service area via calls, Q&A, and website study
Competition analysis Secondary research to study competitors, their Value proposition, , differentiation and possible white spaces – specifically focussed on 4-5 prime competitors. 
Review of Positioning and Messaging Current website study and recommendations to increase call to action
Value Proposition Analysis Study of the current value proposition & inferences
Ideation & Brainstorming
  1. White Spaces & Differentiators
  2. Growth Hack Ideas
Final Recommendation
  1. Actions for Lead Generation
  2. Curated Ideas for Monetization
  3. Any other inferences/recommendations
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Photo by Huy Phan on Unsplash